As someone who generally plays games on location pretty casually, the replay and knocked noise is king. I can see why some ops would want to disable it, but knowing that I couldn't win a free game, I probably wouldn't play the game more than once.
Knowing that I could win a free game incentivizes me to play more. It's something to look forward to. Same with match. I'll usually burn off the replay(s) by giving them to someone else, like my girlfriend or sister--who wouldn't normally want to play at all, but might be tempted to drop another 50¢ in the game after they're finished playing the free one.