Quoted from Psw757:
I think people tossing this 5k price around is just very unrealistic.
More realistically with the theme and music/video assets they paid for MAYBE just MAYBE 6k-6.6k for the gold would have been a better starting point, platinum 7.5-8.5k and diamond 12.5k.
Still very expensive but probably more understandable.
Yeah the common sense thing would have been make 1964 Beatles Double-Diamond Edition games priced at $70k for 10 pack and MSRP of $7.6k. One edition and it is the Best of the Best. Invisiglass, laser etched side rails, lit scoop holes, full songs in highest quality possible, more songs, upgraded amp/speakers sound and external cabinet volume switch. F’k the licensing costs, get us some mother fU@3N Beatles songs to listen to while the game is going. How many? Well you have 9 now, maybe another 18 for a nice 27 songs.
Stern’s First Mistake was introducing three identical models with different art. Why? There was no need to create three models if you weren’t adding features to each model. Then at the last minute they washed their hands and proceeded to sell 10 pin mixed allotments to distributors at $70k. So at the end of the day, Stern is no better off from selling three models than one, if they’d sell out. Easier to market, produce and sell one model, so why create three models? stupid stupid stupid.
Stern doesn’t feel the impact and have flushed this stupid 3 models version down the toilet and can move on. In the meantime the market is totally FBAR’d. Distributors have games models nobody wants, distributors were encouraged to set their own prices and distributors have set aggressive and secretive pricing. Like a modern day numbers racket. There is a lot of smoke and clouds.
Stern’s Second Mistake was not setting MSRP pricing and preventing distributors from exceeding it. They could have had MSRP pricing of $5.5k / $6.5k / $7.5k and everybody would have been winners. Distributors who can sell Collectibles fans the Diamonds, Beatles fans the Platinums and Pinball Fanatics and New Customers the Golds. Everybody would have been set up for success and paid much lower.
And Stern’s Third Mistake - not adding more sizzle to the platinum or diamond. It appears to be laziness on their part, because I can’t list one significant improvement announced for the platinum and diamond models.
Unfortunately Stern’s early decisions drove the Beatles pinball train off the track at the sharpest bend and by not setting MSRP like they did for every preceding game ... Stern allowed the train to plunge into the rock lined ravine below. So how does that affect you? Well ... if you were interested in buying a Beatles at a lower price, it would be great news and might have juice overall sales. If your didn’t care about buying a Beatles pin, it doesn’t affect you. If you want to see one on location, you may be hard pressed to find one now. Some distributors may have a shortage of funds to buy the next title that you do want if funds are tied up. We’ll say this creates a small market blip before the market keeps flowing on. But we’ll understand this pin was the marketing disaster of 2018. “Worst for distributors, Beatles fans, Pinheads and new Customers”.