Quoted from BrianBannon:Those are total plays, not paid plays. Total plays can include operator testing, free play for an event, owner playing the game for fun, it could be anything. Suffice to say that if the operator was grossing $150/week he wouldn't be selling the pin. So whatever the amount of gross earnings, the operator must believe something else will do more $$ in the same spot.
There is a point where I feel like I'm ripping people off. If someone puts money in a game and it's over 20 seconds later, they can get turned off to pinball in general. And yes, probably 20% of the 1000 are test games.