I actually think this theme is kinda genius. All the other companies are zigging more for the home market so you zag and make a game like this. Huge appeal for kids on location, kids fun centers, adventurelands, go karts, dave & busters, etc. As long as they integrate the theme well I think this will do really well for them. It's not really designed for home users who aren't already Hot Wheels fans, granted, but that markets already a bit saturated isn't it? This is kinda what they were going for with Oktoberfest and bars I suspect but on a much larger and smarter level.
Also, fuck Kenada. Used car salesman con-man extraordinaire who runs fake auctions for charity. D-bag.