While I like the idea of somehow connecting games and players together, I just don't see QR Codes working out very well. Event slot machines with the ability to enter and save a player profile that is accessible from different locations, along with online internet play to enable new bonuses didn't seem to go over well with the general public.
Does anyone remember the CueCat? Seems like QR Codes are just a more recent incarnation, but at least now you can Tweet I guess.
From Wikipedia...
http://en.wikipedia.org/wiki/CueCat
The CueCat is widely described as a commercial failure. It was listed as one of "The 25 Worst Tech Products of All Time" by PC World magazine. The CueCat's critics said the device was ultimately of little use: Jeff Salkowski of the Chicago Tribune wrote "You have to wonder about a business plan based on the notion that people want to interact with a soda can," while Debbie Barham of the Evening Standard quipped that the CueCat "fails to solve a problem which never existed." In December 2009, the popular gadget blog Gizmodo voted the CueCat the #1 worst invention of the "2000s" decade. A CBS News piece describing RadioShack's 2015 Chapter 11 bankruptcy lists the CueCat as just one of a long string of marketing failures which contributed to the chain's demise.
The CueCat device was controversial, initially because of privacy concerns of its collecting of aggregate user data. Each CueCat has a unique serial number, and users suspected that Digital Convergence could compile a database of all barcodes scanned by a given user and connect it to the user's name and address.