JJP's primary focus right now seems to be getting the rest the EC WOZLE's to its customers as soon as possible, while also working on the upcoming pins/models at the same time, including THLE. I also like the fact that JJP is dedicating substantial effort/resources to product support, customer service, game development (software and engineering) and QC aspects of its business. JJP seems to have a superior support and service philosophy and staff and always backs it up with solid action. And many, many other good things...
Meanwhile, a cursory review of JJP's website reveals that one can still order a Hobbit LE at $8000 while a red 75th Anniversary WOZ will cost you cost $9000. From a JJP customer's perspective, I find this, well, a bit contradicting and confusing. The first rhetorical question that inevitably pops into one's mind here is if the red 75th WOZ is a better (and more expensive) pin than THLE? The answer is of course not, and that they're very comparable pins and their prices should reflect this fact accordingly.
If I were Jack (after all the EC WOZLE's are out of the shop), I'd quickly announce a price increase to The Hobbit LE, from, let's say, $8000 to $9000, and simultaneously re-confirm that all THLE's are and will be clear-coat direct print cabinets except with a possibility for vinyl cabinet decals for a discount of a certain amount (tbd by Jack and NOT grandfathered to the existing THLE pre-orders). After all, a price increase is a fact of life and happens all the time, and it seldom, if ever, hurts the business, if done intelligently and judiciously.
Such an announcement (above) might cost the company some initial money but would go a long ways towards renewing the current THLE customer base's excitement and eliminate some existing uncertainties/questions which may already be affecting JJP's pre-order potential/business adversely.
To repeat myself, FWIW:
- All EC WOZLE's must be shipped as fast as humanly possible. Nothing else should take priority over this. The cost of not so doing is excessively high in terms of sales.
- The clear-coated, direct-print cabinet is a very high-visibility, a distinguishing, and a signature JJP feature that sets JJP apart, and as such, must be implemented to all (current and future) JJP LE models, with an option for an available beautiful hi-rez set of JJP vinyl decals for those who'd prefer and can therefore use the resulting small savings.
If necessary, doing the clear coat direct print cabinets internally (JJP) should be given ample consideration.
- THLE is overdue for a price increase by now (if for nothing else, to streamline the JJP's pricing structure) while reassuring customers that JJP will not sacrifice the build and game-play quality of its pins as it streamlines its B.O.M. These two things are not mutually exclusive and should be clearly explained to JJP customers.
- Following the customary and proven JJP practice, the third JJP LE pin should also/again be offered at an initial lower price to reward the early pre-orders.
JJP must also find out a way of multi-tasking competently, that is, by being able to develop, build, sell, and deliver more than one pin/model at a time (might already be getting there) while never forgetting what JJP's market niche is, the very high-end. After all, if one wanted a low-end pin, why would one buy it from the second best?
I am a WOZ and Hobbit customer, I have high hopes for and expectations from JJP, and am looking towards the announcement of its third pin already