So let's just take an example of an area to keep things simple for now, because I don't have the time now to really delve into this.
Let's look at the left side dwarves.
the-dwarf.png
I'm going to assume the silly "THE DWARF" text was mandated by the studio and has to be there. Annoying, but it's the cost of getting a license title, you're constantly stuck with stupid things that you roll your eyes at. Pretty sure people can figure out those are the dwarves.
The typography though is all over the map here. Start with THE DWARF text. Three instances next to each other, all rendered differently. Gloin gets a full justification, Oin gets his text shrunk horizontally to try and compress it against his shorter name, and Dwalin gets the opposite treatment, his copy is stretched, as well as having the tracking blown out to force the justification.
It's extremely distracting if you have an eye for type. It's part of a pattern of very inconsistent typography throughout the whole playfield.
Then we get to to the names themselves. They're rendered in a bit of an ornamental font, which tonally feels appropriate, but again is inconsistent, and suffers from legibility. Gloin gets the clearest treatment. Oin starts getting a little ornate and introduces a two color O, and then Dwalin goes full on with ornamental elements inside the negative space of the D. They get progressively more difficult to read as you go. The white keyline attempts to distinguish them from the background, which becomes very needed as the colors shift more and more towards the background tones, but it's so thin and there is so much small type and ornament that it quickly becomes very busy.
Thorin gets a last name instead, and he gets a body too, lucky guy! And speaking of that body, the disembodied dwarf heads are just awkward. Everyone else gets some shoulders to anchor them, but not the poor dwarves.
So where do we stand? Inconsistent dwarf type, some random changes in the name typography, tough legibility with the keyline and background colors, and awkward shoulderless floating heads.
Lots of ways to solve this stuff. Here's the first thing I would try as the designer:
1. Anchor each head inside a circle, maybe an octagon to echo some of the angled stuff in the dwarf hall. Let's call it a circle for now. The tops of the heads could break the circle, but you could include their shoulders bounded inside of it. You'd get a similar effect to now, wouldn't take up much more space, but would anchor them.
2. In a curve across the bottom-right quarter of the circle, following the line, include THE DWARF text. Now you have a consistent place to include it for each character.
3. On the left side starting just outside the circle and breaking into it you do the name. Keep the type simpler, let the dwarf body and the color inside the circle (make them different shades if you want to include colors to differentiate them) provide more contrast for the type.
Maybe that works, maybe it's the starting point for a better idea, you gotta just try things sometimes. This is just a few square inches of the playfield, I could apply this analysis to probably just about any other section too. Fixing the floating heads and type inconsistencies and illegibility issues would be a great start though.
Here, did a napkin sketch of my dwarf circle in case my explanation wasn't easy to follow:
image-991.jpg