Eh... you might be surprised.

.gloin.jpg
dwalin.jpg
ori.jpg

Although, that's not to say there might not be options. I do find examples of the text rendered in different ways:

dwalin2.jpg

My father used to work at an in-house printing plant for a major public utility. Quite often the graphics department would be assigned to create something, so the artists would slave and slave over the absolutely perfect design. But then, since the higher-ups (who had no actual design sense) always wanted to have options, at the very end they'd whip up a few quick-and-dirty examples - and I mean *bad* ones - just so there would be the perception of choice.

And don't you know it, a good part of the time those higher-ups would pick one of the crappy options to go to press with... and that's how ridiculous and completely unprofessional designs come to be at a major corporation that should've known better.