Sounds like your hold relay (R) is not engaged. You have the manual? If so, follow the start-up sequence...
*Coin or replay button actuates the start (S) relay
*When the S relay is pulled-in it does multiple things such as starts the score motor, reset score reels, reset ball count, and subtract from the replay unit. (The V relay will also get engaged).
Can you get to that point on startup?
Not sure on the wire from the photo. Can you trace it back to where it belongs and can double check that way? I think you are probably correct in your assumption.