If only Stern knew how to use social media and had someone with half a brain running it, they could deal with most of the complaints and negativity before it goes viral with hastags, facebook share slogans etc.
It is either stupidity or plain ignorance in this day and age to not realise that communication and informing your customers even of bad news can get the pitchforks put down, to not just say "we have an issue with .......... we are aware of the problem, we have it in hand and will announce a resolution for all buyers effected shortly, thank you for your continued support, Stern Pinball" it literally took me 10 seconds or less to type that
The Heighway/Alien thread is a perfect example of it, someone complains about something, lack of communication/ignored emails, missed dates for promo/reveals, the crowd of complaints builds but Andrew comes in holds his hands up, apologies and either replies directly or informs everyone in the thread as group, everyone is happy again, rinse and repeat but it works, it keeps people happy and extends their patience where as ignorance just pisses people off.