They haven't hung about after the teaser trailer; the website is up (though all in French and in image form so you can't Google Translate it), so I know a bit more about the background and story to Space Hunt now and it's definitely more intriguing. It's also a French game, so aimed at the European market where the import and price of Sterns is a lot dearer.
So the same niche as Super Hoop, essentially. It's a pity the reveal trailer which so many immediately jumped on and shat all over didn't make this so much clearer.