It’s all marketing to drive sales. I gave clients the ability to leverage from a readership of over half a million potential customers with disposable income and 42% of the NZ male population. All this from an audited circulation of only 24,000. Its all BS but it did come with a highly competitive investment level haha

The 98% given by George will be plausible if you think creatively. Reaching 500,000 people from a 24,000 print run in is plausible if your wife reads it and gives it to her mother, she lends it to her boyfriend and he leaves it at the waiting room of a dentist that sees over 100 customers each day.

That's plenty of talent in one person. He certainly knows how to utilise all that LCD space. Great podcast as always.