As mentioned, it didn't hurt. I wouldn't give it too much credit though. Up until recently (website redesign), the best player on the planet had it listed as his favorite game on the WPPR website (he has a sample game). He also did an epic video tutorial that everyone (except you?) has seen:
When the best player on the the planet says it's a good game, people listen.
Did you capitalize Halo intentionally (gamer), or did autocorrect do that?