I'd much prefer a card. Why have the game advertise a dead white rectangle if you can have standard apron art instead?

Because casual players wouldn't notice it. Folks in the industry told me what an "a-ha!" moment it was to have the action button start a game, because so many noobs can't see the giant backlit START button on front of the game, even after putting money in the coin door.

Pretty sure an operator posted a video of someone pressing the action button to start a game, again to launch the ball, and continuing to smack it, trying to flip. They had no idea there were buttons on the side. This is the level of location ignorance Stern has to overcome. The QR camera has to be in your face.

(I know, casual players won't have an insider account or a QR code anyway. The point is to get them in the door.)

I'm very picky about light. Too much or too little can impede my play. Super bright insert LEDs that overpower GI? Ugh. Black flipper bats and dark rubber on a dark playfield? Also ugh. I'm totally onboard with folks saying a light in your periphery can be distracting, even on a noisy box full of lights. Thankfully that wasn't my experience at Expo, never noticed it while playing. Jury is still out on playing in a dark room.