Quoted from Cobray:Also, I remember when JJP wanted to start making pinball machines- for the good of the hobby! To make the best, fully optioned games with lots of toys and creativity/innovation! All at a reasonable price to the end consumer!
I remember it differently. As I recall, Jack was a long time distributor for Stern and he wasn't happy as more and more features were being stripped from the games.
He believed people were willing to pay a premium price for a premium product, and started JJP with that model in mind. I think the introductory $6500 pre-order price for WOZ was about $2k higher than Stern at that time (Iron Man Pro).