I remember this being discussed at a show at some point... I don't recall if it was a personal conversation with Gerry or if it was in a seminar.
That said; I think I'd rather the Multimorphic team work on getting the number of titles out; rather than trying to build more infrastructure which doesn't add long term value.
IE Trials *may* bring new customers; but it adds no value if you don't have the underlying upper PF module. IE in the case of GSR; it works... but it wouldn't work for CCR if you don't have the CCR PF. (which I don't - yet )