I just found a few patents for Gottlieb assemblies used on their EM games.
Patent # D213981 modern Gottlieb Pop Bumpers:
http://www.freepatentsonline.com/D213981.pdf
Patent # 3627318 Vari-Target:
http://www.google.com/patents/US3627318
Patent # 3793510 Half Moon credit unit:
http://www.google.com/patents/US3793510
Patent # 3390255 Decagon score reel unit: