If the game sucked and wasn't selling, wouldn't you expect there to be consideration of a price reduction? As with many non-essentials, you can often buy or order now for a known price or sit back and wait to see what the market bears. There is not now, nor has there ever been as far as I am aware, any guarantee that the initial launch price will never be changed in any direction. I'm sorry for those who will not now order the game as a result; you are missing out on something awesome. But I get that, at some price point, everyone will eventually become a non-buyer. JJP apparently feels that there are enough buyers at a 10% or whatever price increase to meet the supply they intend to produce. And on the next machine, people will take notice that ordering early will lock in the launch price. As history has shown, designing and producing pinball machines isn't easy and certainly not always profitable or sustainable. We want JJP to continue to succeed and JJP should capitalize on its success. You are free to disagree, but I do not have any problem with JJP honoring the original price on pending orders while raising it future orders.

This "legal' part isn't wholly accurate, but that is irrelevant to the point. JJP is not acting dishonorably to any degree. Unless something has changed, pending orders are being filled at the launch price and if you didn't order at the launch price, you have no right to expect to always be able to purchase the game at launch price. You can be angry about the price now being higher, but JJP is doing nothing wrong in raising the price. JJP is a business. And in this instance, they obviously feel it makes business sense to do it.