Nobody likes price increases, but JJP is a business and needs to make a sustainable profit. I am sure they were well aware of the crap show that would ensue on Pinside after their actions but still felt the need to increase prices. I don't think they just woke up one morning and said, lets get some more money from our customers for the hell of it. Running a business is really hard, you often have to make difficult decisions that are not popular - so be it.