Last time I checked, JJP was located in a free market, capatilisic country selling a 'luxury' good.
As a manufacturer, they are free to do as they see fit. It is on the consumer to ultimately effect prices. Don't like it, don't buy it, eventually they will find a new equilibrium.
I am in manufacturing (not pinball mind you), and always seemed odd to me that we raised our prices during the downturns, I guess there are just some things that ECON 101 doesn't teach.

Speaking about parts shortages:
https://www.cnn.com/2021/02/05/investing/premarket-stocks-trading/index.html