I agree that a company can charge anything it wants for its product and that it should maximize profits. BUT . . .
Changing your initial price this close to release just reeks of incompetence. If JJP can't get their shit together about the market and pricing this far in the game, they look like their making shit up as they go along. When they pulled the monkey out of WOZ and raised the price, I was shocked that people actually bought it.
And for those of you mentioning the frenzy of ppl buying games no matter what the price increase, remember that most of them are buying them without even playing the damned game. With CEs, they are buying them based on a quick video if that.
I'm with Rotordave: I'll stick with my current collection. I just wish I had 120 pins!