I agree with the sentiments shared that no one was hurt here. That's good. If JJP jacked pricing on existing orders...that would be bad business.
JJP is making a business decision to create profit and increase shareholder value. Whether that's by making an extra $1k per machine on new orders, or to lock in existing buyers because of perceived positive equity...who knows the real business case logic....
...But either way...generating returns is their job....to serve their investors with an ROI. Investors don't pump money into hobbies or passion projects unless they're doing philanthropy work. Right or wrong....just a fact.
It's our job as consumers to vote with our wallets. I did. I bought a game at the original pricing. At the time I placed the order, I perceived the value to be fair. Would I buy at the new price? Not sure...maybe. If the housing and stock markets weren't near all time highs...would my perception of value be different? Maybe.
In a rising market in a free market economy... where demand outpaces supply... prices will rise. As has been stated repeatedly.
New home builders do it all the time. And it can go both ways. Up or down...if the demand drops and supply rises....manufacturers can and will drop price and those who bought at the top will now compete on price with the builder/manufacturer when it's time to sell.