Even though I enjoy the LOTR films, the Hobbit movies weren't all that memorable in my mind.
I think that the window for opportunity for TH closed several months back, unfortunately. Now there is a lot of stiff competition for new pins on the market this year. Good news for buyers, but not so much for manufacturers who now have to compete for your dollar.
GB is a dream theme for a lot of people, so that alone is going to garner some attention.