That may be true now, but it's because of the home buyer. Here's a Gary Stern quote from almost 10 years ago:

"We basically think we have two markets, two demographics in America. 25 year olds in the bars, plus or minus five years and 45 year olds, plus or minus 5 or 10 years, who are buying games for the home. They're raising a whole new crop of players because now they're 12 and 15 playing in Dad's rec room and when they're 21, or 19 with a phony ID, they're going to the bar playing our games."

http://www.sternpinball.com/PR_about.shtml

Now, with less games going on location, why should they try to appeal to any other demographic other than the one that buys most of their games? If you want more variety in themes, play on location regularly and encourage others to do the same. Women enjoy playing and socializing on location just as much as men do.

'Kids' is a relative term. Kids under 10 are too young for pinball. Both psychically and mentally. There's no reason to go after kids that young. Young kids enjoy redemption games. Kids 10 and older do fine with pinball.

I'm not saying they can't play. Just that they don't have all the tools yet to be successful at pinball. Sure, you can stand them up on a stool. That makes up for the lack of height. But you can't make up for slower reflexes, their eyesight not being fully developed and most importantly, the lack of patience a younger kid has. Pinball requires a person to stand in one place for a long period of time. Young kids are terrible at that. That's why redemption games are so quick.

You're not wrong, but I think you are overlooking the elephant in the room. Pinball is doing well in the pacific northwest, where you live. Everywhere else on the planet is struggling to get games on location and players to play them. New York city has more than 8 million people and roughly 125 pins on location. That's about 1 pin per 70,000 residents. If we can't even get guys out to play on location, why should we go after women and kids? Certainly you don't think women and kids can 'save' location pinball?

League and tournament play are more social events. How many of those women do you see playing on location outside of tournament or league play? While there are women and kids in the league I play in, I never see them playing on location outside of league or a tournament.

The vast majority of the new folks coming into the hobby don't play on location regularly. Before we start recruiting women and kids, we need to get that fixed first.