I really don't care if they make 5 versions of a game, just give me some creativity on the playfield with some interactive toys and/or innovation! I want to see something on the playfield and think to myself "that's cool, I want that!". Not the same old bash toys, magnets, lit shots, drop target banks, and a shot that returns the ball to the shooter lane. Even something as simple as the spinning disc in Tron and how it puts backspin on the ball was something I found fun, for example.

Bling does nothing for me if the gameplay sucks and the playfield is nothing new/innovative.

I honestly believe that if they just added feature filled pinball machines and not just a few bash toys/magnets and "shoot this lit shot" mentality they would have no problem selling machines. It just seems like they are hoping for big profits w/o looking at why people want the machines in the first place.