It really depends on what kind of customer you are selling to. If retail, I think it helps if you "sell" the concept. But as you have read here, most people here don't buy retail, and we don't even try and sell on this forum, so most are going to tell you it doesn't matter. If I don't mention it, for the most part our customers are unaware they even exist. So, it comes down to your own particular approach to sales.