I’ve told this story before, but I’ll tell it again.
Pre Covid the wife is standing in line at Starbucks wearing a Spooky hoody.
The barista asks her what Spooky Pinball was and she started to explain the company. As soon as my wife mentioned they were making a Rick and Morty pin the entire Starbucks went silent and was looking at my wife. The barista asked “so, you’re getting one right”. My wife said yes, we’re on the list but it’s going to be a while etc. Every time my wife would go into Starbucks (basically everyday) after that the employees would ask if we got Rick and Morty yet. The entire friggin Starbucks wants to come over and play this thing. This is a demographics ranging from teenage kids to probably mid 30s.

Anyhow the Starbucks in our town is really great. When we had big fires up here a few months ago they were giving all the fire crews free coffee etc. and do a lot of other stuff like that.
My wife invited all the employees of the Starbucks to the house for a party to play Pinball once Covid is under wraps.
This is the one game that many of the non pinball people we know want to come over and play. It’s not Star Wars or Deadpool, it’s Rick and Morty.
Same goes for parents in our kids school and people I do business with. Many don’t have interest in pinball at all, but a surprising number really perk up and get interested when you mention this theme.

I know, I know. Starbucks is not my thing, but the wife goes there basically every day.
I would rather make coffee at home.