Flash Gordon Flipper Rebuild

I have a half melted coil on the right lower flipper of my FG. So I just figured I'd rebuild both flippers, and replace the coils. I've only found the rebuild kits on Action Pinball, and they are $49 a side. All the other kits for games other than Bally/Midway 1981-88 SS, seem to be half the price.

Am I missing something here? They definitely look like they are machined and designed better than other kits, but is this about the right price? I've already found the same coils for less on Pinball Life, but the flipper kits seem hard to find, or I'm just not finding them. Does this sound right?

http://www.actionpinball.com/flippers.htm#bats