Didn't get around to doing a video this morning, will try tonight.
I think there needs to be a sticky thread (like Vid does) that lays this out, I think more people would be apt to try it if they saw a good demo video.
Hunted around last night, apparently the cable you need to hook up with USB is called an FTDI cable:
https://www.sparkfun.com/products/9718
I believe these can be had for cheaper, that's just one example. Only reason you'd need the usb cable is if you want to update the firmware on the chip (new code). It's possible chichlid has an old firmware that has looping on by default.
I bought connectors to make my own cables, not realizing that .100" pitch is the standard header on most PC's, so probably easier to buy these cables pre-made (if you've ever built your own computer, it's like the thin wires you hook up for power switch, reset switch, HDD light, etc).
For power I'm using a 5v wall plug from a D-link router ($6 on amazon). I intend on simply plugging it into the extra outlet nside the cabinet. What's nice is this board will handle 4.5-12V input making it quite flexible. I don't recommend hacking a usb cable to give you 5V since it draws 650mah (I got a new error message that says my usb is exceeding power limits). I could have blown my computer's usb chip by being impatiently stupid
The mp3 .INI file (search around, there are example files you can copy into a text editor) goes onto the micro SD card for instructions (like volume control, random tracks, etc). Only way for you to access 512 banks of sounds with full control is through arduino (not ready to go down that path just yet, but nice that it supports it, and arduino kit is less than $30).
It's amazing the old one only had 7 channels, now we get 18 for the same price.