Love it, Love it!
I really like the lack of bumpers and the wide open PF. I get a lot of satisfaction from whipping the ball around the big horseshoe curve and breaking the window. The idea that the balls are firemen who get trapped in burning buildings when locked and are rescued to start multiball is also pretty novel.
I also like the bell and the call outs, although my wife was devastated when I told her that the one call out says "Ohh! Andre is trapped!" as she thought it said "Ohh! I gotta take a crap!"
Can be a bit nasty at times with Oursler's out lanes and the shared multiball (If player one locks two balls and drains, player two can activate his multiball mode) can be brutal on multiplayer.
I think it's also the first game with a cow moo in it, but I could be mistaken.