Quoted from frolic:Is there a benefit showing a game 1 year in advance, when you have one for sale on the market? Serious question. Especially when you aren't looking for "kickstart"/presale money at this time.
Yes, it's how you remain relevant. I get it, you're concerned about cannibalizing current sales, and that's always a concern with these small market boutique operations. I don't think you're wrong. I just think there's a greater risk in playing the silence game, your strength as a small shop is being the opposite of Stern, involving people in the process, letting them behind the scenes, and that's going to mean long lead times.
At a certain point your game just has to stand on its own two feet. There's always going to be competition for those dollars. It's not like someone is sitting here going "I only want to buy Spooky games from here on out, do I get this one, or wait for the next one?" Maybe Army of Darkness is a dream theme you want to wait and save for. But maybe you want to wait for Iron Maiden or Walking Dead or Lawlor's Haunted House or Not Really Mythbusters But Sort of or anything else too, that's out of Spooky's hands.
You make the games, you work on the next one before the first is done if you're serious, and you try and keep people interested in your brand and process so that they keep you in mind when they want to buy.
Honestly the bigger worry IMHO is that Spooky needs more exposure outside of a couple Pinside threads. I half begged Ben to make a proper trailer for AMH, not a long ass talky video, a short punchy commercial, because I would give it exposure. He got too burned out I guess and didn't want to do it.