Quoted from benheck:
OK let's get back to discussing the game itself, and what affordable, licensed titles you might want to see from Spooky in the future!
I am under the impression that almost all licensees are somewhat affordable for pinball?
I think I have heard $50 to $100 per game for many, especially if doing a limited run. I think the bigger issue is getting a company to give you artistic open range to make it cool.
Some licensed themes that would be great and sell well IMHO:
Goonies, Army of Darness, Spinal Tap, Fraggle ROCK, monty pyton, any hip-hop band from the 80s, Platoon, Beverly Hills Cop, Rodger Rabbit, A-team, Quantum Leap, Married w Children, Thundercats, Smurfs, Beetlejuice, Inspector Gadget, Captain Caveman, Heman, Cool Runnings, ANY 80s NES offshoot.
Basically, look at your market and the answer is dorks from the 1980s which have now become adult dorks with money. Now focus squarely on what we love... Cheese from the 80s!
You have shown that you can make a game that flips really well and is fun to play. That is the most important thing. Next step is to pick a theme that you are passionate about and go NERD out. You need to reabsorb all of it so you are able to incorporate all those nuances that will make the game really polished and make it a complete package.
Best idea is to pick something you really like already BUT it also needs to appeal to a slightly larger audience. Ben Heck super nerd needs to adapt to regular guy nerd level if you know what I mean.
Bonus if you can pick a theme which will allow you access to all the art and even better if the artist is now older and looking to be part of a fun project/ still has some passion about the theme.
Make it flip well and a good ruleset with the right risk/reward and it will work.
Unless there are plans to somehow ramp up production or farm out the work, I really do not see a need to make your focus any bigger that 250 machines per title.
IF you need to make more in order to get the profit margin you need then you are going to have to adapt your strategy and find out a way to make them quicker. (LIKE everyone but Stern who seems to have the speed thing figured out.)