Had a chance to get in on a pre-order for Ultraman. My kids and I are huge fans of the show. After playing it in a home environment, we all agreed that it just wasn't for us. None of the shots felt very satisfying, the upper playfields were just alright. We did get used to the ball lifts so that wasn't a huge issue to us. I, myself, thought the "LED string" of lights looked like something my daughter put up in her bedroom.
Its a competitive landscape out there for pinball dollars....at 8-9k, Ultraman just didn't do it.