If you call fedex freight directly with no account you will get some ridiculous retail rate.
They don't deal with consumers or want to do one off shipments, they are setup to deal with corporate accounts or brokers.
Just call a proper broker or beltman or whatever.. they get better rates than you ever will going direct. Prices are up for sure but that is ridiculous...
make sure you pay up for cargo insurance also not just use carrier insurance (because its worthless)