Soon enough they'll be on par with JJP pricing.
At present JJP has what I would consider "collector pricing" and a lot of operators won't shoot that high for commercial locations, especially being able to get a Stern for much less (with 90% of laymen not giving a damn which brand it is or even knowing what is what), but as the gap thins it'll be interesting to see if more operators go towards Jersey Jack games.
There are a lot of Stern games lately that made me scratch my head whether I'd rather get that, or pay extra for a JJP... and that's WITH the 2020 price difference. With the "pay extra" bargaining chip slowly being removed on top of that, I forsee a lot of operators going for the JJPs no question if they get much closer in price. (Albeit the difficulties of them seeming to hold up on location)
Gary Stern has been all about the locations (to the point of some collector feeling insulted once... I remember reading a story about a crazy Stern collector who met Gary, all starry-eyed, excitedly told him how he spent like $50k on Stern games for his basement, and Gary shot back all deadpan with "But you're supporting the locations right?" He was pretty upset. Haha, poor guy.), but I hope he's being smart about not pricing out commercial locations especially with JJP being a thing.
For me the price difference is a pain in the ass but I'll still likely buy, I mean not like there's another option. If I were a home collector I would probably think the opposite, but alas. (And if the home collectors stopped licking so many boots, it wouldn't be where it's at... blood isn't on the operators hands. The number is kind of arbitrary when you make it all back) Pinball as a whole is all kind of nuts now. When looking to buy a AAA game to get the customers really riled up, it's either pay $9k for a 29 year old Addams Family or $7k for a brand new Stern... the brand new Stern still makes the most sense from both an excitement perspective and a reliability perspective, in a commercial setting. It's flashy, you don't have to be a pinhead to know its worth, and it's plug and play, so there's all of that. At least I feel somewhat sane paying that much for a brand new piece of hardware. I feel like some people are so absorbed in this they don't feel the irony of paying $9k for a 29 year old game.