Really disappointed in the name. The "lightning" was a hallmark performance truck for Ford. Not sure why they choose to go this route, either way, I don't like it.
As for price, I am a Ford employee in Canada and the MSRP on a hybrid PowerBoost F150 is $100,000. Now, its a beautiful truck with every option available and is amazing to drive, but its still $100,000!!
What you will get for the base model, in full electric, isn't going to be exciting. Expect to pay WAY more for something you would enjoy driving and using daily.