I used to be a Ford Guy. But the quality went down too far. They were also doing things to make the trucks less consumer friendly like combining assemblies. On my 2007 (my last F-150 ever), the front rotors and bearings were all one part. Cheaper to build, but much more expensive for the truck owner. And that thing chewed through rotors and bearings. In the 2000 before that, rotors were cheap and normal to replace. Bearings were cheap and normal. A couple hours in my garage, poof, ready for action. The newer ones I didn’t even try.
The bearing / rotor issue is a single example, but the whole truck was like that. Everything had been carved down to be as cheap as possible while having a minimal service life. As a person that puts a lot of mileage on vehicles, the ongoing costs are important to me. Ford lost me as a customer after that truck.
(In case you’re curious, currently Honda. Just had it’s 100k service and it’s been awesome so far. All costs have been normal.)