Quoted from DaveD:I'm worried this will happen to Chicago Street Pinball Arcade in Joliet. The kids and I love going there but it is hard to get out there on any day besides Sunday for us. Throw in my horrible work schedule and family functions and we don't get out there often enough.
There is good reason to worry.
We have had very little business since the weather turned warm in May.
Despite promotions and coupons, flyers, etc., it seems we can't get anyone to come in. It doesn't matter if it's 96 degrees and humid, and that it's 69 and dry in the arcade, either. We have tried multiple angles on many things.
Pinside/RGP/collectors/"enthusiasts"/tournament players are not our primary audience/customers, I would say less than 10%. But still, it's nice when you guys do show up every once in a while.
We're not kidding ourselves, we need alcohol to make the arcade a profitable business. Yes, there are locations where it's possible to be profitable without it, but generally those are touristy/resort type towns.
There has been a ton of drama behind the scenes, with the city, state, and contractors doing work (or not doing it) and more stuff I won't even get into. After two years of this, I have just about had it. All of the meager profits from the arcade and my route downstate in Champaign have been reinvested into the business. I haven't made a dime. But that has to change, and very soon.
We've done things the smart way, though. Start out in a small space, with mainly existing equipment, and a killer deal on rent. Have a minimal staff (yours truly and a part time local person) and do most of the work yourself. I am fortunate to have a few friends help me with upkeep and major repairs, but I do the majority of the maintenance of the 47 machines on my own.
Want a place to play pinball where your kids are welcome? It's here. We actually have a decent following of people that come from Chicago and other places, where there aren't any locations to play pinball that aren't 21+.
As for the requests we get to move to Naperville, Plainfield, etc...no thank you. Those places are just too "white bread" for me, not to mention the prohibitive costs to purchase or rent anything sizeable there.
We've been able to survive by being small and sensible. We had a very good six months, November-April. But the arcade cannot be a seasonal business, and closed May-October. As it is, we'll likely be reducing our hours/days, soon. Whatever it takes to stay open, in the interim. But for how long?
Wow, this post is too long.
-Mark