Quoted from BrianBannon:

If you play the game a bit more you will see all the pin mfrs get pulled out of that hat! Funny, good natured ribbing aimed at recent releases. Game sound in a loud room needs higher volume, that needs to be addressed. Who set up the game? After we set Houdini up and adjusted the catapult on site, I'll bet it hasn't missed once. Before we adjusted it, yeah it was throwing a little short. It is easy to change the setting, all the coils are individually adjustable.
That right inner orbit shot is probably the toughest one to hit. Just remember that you don't have to hit the shot very hard for the ball to go all the way around into the lock. Also, the Seance stand-up targets are a big part of the game. Wait until you actually want to hit the standups and find yourself missing and locking a ball instead, ha!