As stated earlier, ColorDMD doesn't generally sell through ebay due to the high seller fees.
The vast majority of our sales are direct, but we do use resellers and alternate distribution channels to extend service and/or reach. We've tried using ebay a few times in the past for "advertising" to reach new customers but it generally hasn't worked out very well. The previous listing was ineffective at reaching new customers, and has since been retired.
We don't believe ebay's current strategy of stimulating short-term traffic on their site provides a lot of long-term benefit to businesses and may actually hurt those that use multiple distribution channels.
ColorDMD's retail/reseller pricing is set with an expected target mix that meets our overall margin targets. We don't resort to "sales" as a selling practice because they aren't conducive to a long term stable business, and disrupt other distribution chains. When retailers derive a large portion of their business from "sales," retail prices must be increased to meet the same target objectives.
Although we don't have "sales," there are a few established ways to get a discount on a new ColorDMD:
1) Exhibit a ColorDMD display at a show and help promote ColorDMD.
2) Buy 3 Ship Free! Purchase three or more displays through our website and receive free shipping anywhere in the world.
3) Price breaks for direct sales on large orders (10 or more) for personal use only. Based on availability. Contact us for details.
For those who are participating in the ebay sales, we hope that you can use your purchases to support other companies doing innovative things for the hobby!