There's a trend I'm seeing with a lot of these boutique companies. When they're looking for pre-order money, they're at every show chatting away, able to host parties with friends, and are easily accessible via any form of communication within minutes. But when an answer is needed on a delivery estimate, a refund, or removal of a promised feature, suddenly they act like they're stranded on a remote island unable to communicate with the world.
There are some brilliant minds in this industry when it comes to designing and building pinball machines. My suggestion for them when starting a company is to team up with a qualified business person who can professionally handle the business side while you create.
Everyone in this story looks bad.