Quoted from Matt_Rasmussen:
Showing unlicensed product in the USA to the public can cost you millions of dollars in lawsuits.
Exactly. To say that because nobody has physical ownership of a machine yet so nobody's been harmed or infringed against is just representative of lack of knowledge on the subject. The instant you show a product prototype or not with unapproved content and someone opts to preorder, you've just sold a product illegally and likely also deceptively. The world of licensing is complex and it's just basic common sense that the very first order of business for a potentially licensed product should be a full and complete compliance with a secured license agreement. There is no grey area, there is no room for interpretation. Even an unreleased product promoted as licensed can lead to hefty legal issues. Much easier to understand what Stern goes through after this i'm betting. You don't just snap your fingers and get original audio, music or likenesses. Sometimes it's easier than others and sometimes it's just cost prohibitive, but whether you like it or not, you must comply.