From an operator's perspective.... Not a fucking chance in hell will I buy unlicensed title at $9,000k++.
At least WOZ & Hobbit were licensed, known, desirable themes that the general public had brand recognition pulling them in to at least try the pin. This, does not. Offer a $6,000 version, and I'm in.
BTW - I own 2 WOZ, RRLE & ECLE, as well as a Hobbit Smaug.