I'm sure the new pricing reflects JJP's current business model. Financially, at the current production rate, the bean counters determined this is what a game needs to sell for to pay the bills. Employees are expensive, maintaining a manufacturing facility is expensive. Unless JJP can get more product out the door the numbers will not add up. Unfortunately, raising the price will likely reduce sales. It is a common practice for small businesses to raise their prices when things are financially tight. This strategy typically doesn't end well unless the demand for the product is outstripping the company's capacity. The other way to fix things is to reduce costs. My guess is we will be hearing about who is leaving JJP when the "raise the price" strategy fails.