I was told back when I was waiting for my TH to come, from someone at JJP, that their next game would be cheaper than Hobbit and that was the direction they were headed. God knows there have been a million empty/broken promises from JJP, but...
Plus, if they could pull off something cool at $7k, they would dominate with this and that would potentially be money not spent on Stern or another competitor.
Not saying it's gonna happen, but it would make a lot of sense for them if they could pull it off.