If you're putting 50 cents in it, no. If you're paying $5000-$15,000....FUCK YES.

It's a great example of the theme mattering in the opposite direction. As someone who sees a car as a mode of transportation, I see Mustang and see "Box With Wheels That Gets Me Places: THE GAME" ZZZzzzZZZZzzzzzzzZZZZZzZZzzzzzz

(Yes, I've played Mustang and it's OK fun...but the theme was an instant turnoff. I'd never buy one BECAUSE of its theme)

You could argue that NO game is worth that much. However, since much of the new pin business is based on frontloading sales to get cash in the door and games on the line, a hot theme like Indiana Jones is more likely to do that than a theme that doesn't resonate with customers. Look at Dialed In. Might be the greatest game with the greatest rules of all time...but since there's no emotional attachment to the theme, people are fine to wait and play it first. On the other hand, Ghostbusters flew out the door before anyone laid their hands on it.

Now - a game with a great layout and great rules will find that reputation eventually and sell games eventually...but many of these companies can't wait for "eventually"....so, theme gets things moving.