Theme to me is...somewhat what brings me in...meaning if I like the theme I'm going to be initially interested in checking it out BUT theme makes NO difference to me if I don't like the way the game plays...ex. I like (d) NASCAR but the game not so much...or the theme Lord of the Rings game not so much, TAF liked the shows can't stand the game...Other example SM could care less about the shows or the movies (I can't get past the 5 minute mark without turning them off) but I love my SM pin and it isn't going to be leaving anytime soon. Then there is the other ex. CSI loved the theme and like the game...Metallica I can take or leave (have grown to like them better since getting the pin), but the game rocks! (and Hubby will prolly be buried in it!) 
So yeah Theme plays a roll, but it is not the deciding factor for me. If I like the game play then theme is secondary...(Unless of course it's Bad Cats!! LOL!! 
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Phoebe
