I would respectfully submit my opinion that theme is very important. I post this before, in another thread. Most games (unless they live on site or in an arcade) spend 90+% of their lives just sitting there. Like furniture......or artwork hanging on the wall. In the big picture, I "look" at my games much more than I actually get to play them. While walking thru thru the game room or sitting and watching TV. I want nice artwork for the visual experience.
I have to like the theme as reflected in the artwork. My point is this.....you could have a pin with the best game play ever (which of course means something different to everyone, anyway) but if it was Barney the Purple dinosaur or Strawberry Shortcake on the back glass I would never want own one. The good news ia there is lots of choices for lots of taste. Just my 2 cents worth.
Mike