Based on some of Stern's comments on FB and the waiting period for the live stream it seems plausible that this could be a "Oh wait, there's more" moment.
The LEs were sold out regardless. There's plenty of room for people to order pro's and premiums. If they waited 10 days to drop a feature on everyone well before anything started shipping it just gets us talking about it for an extra week and a half and pumps up the number of folks watching the Deadflip stream about 10x.
Everyone who says this would be a dumb strategy from Stern is flat out wrong. This would be a genius marketing move.
It has a precedent set with STh. Maybe BE wanted to do the same but bigger?
I vote Yes, but that's more hopeful than what I really think. It's 50/50 for me.