I try not to get too worked up about stuff like this, but for some reason this one just crawls under my skin. I find myself saying things like "Paddles are for boats!" and "Oh, would you rather be kayaking?"
I recognize that it is entirely possible that this is just me, but I feel the need to find out.
Edit: I just searched Marco's for "Paddle", and most of what came back were diverter paddles, nothing associated with a flipper, so I don't think I'm completely wrong about my predicate assumption.